MT. LAUREL, NEW JERSEY; Cairo; Riyadh; Abu Dhabi; Jakarta; London; Islamabad; Kuala Lumpur (February 4, 2021) – The National Football League Alumni Association (“NFLA”) and Circle H International, Inc. (“Circle H”) are pleased to announce a partnership to engage in several efforts to grow the game of American Football in Middle Eastern and other Muslim countries and communities. NFLA also proudly announces that it has received Halal certification from Circle H for its business model. This momentous achievement clears a path to pursue opportunities to further its missions of “Caring for our Own” and “Caring for Kids.” 

NFLA and Circle H will work with CH Entertainment Group to create unique events to engage members of the NFLA in sports clinics, exhibitions. This will acquire former players to serve as Ambassadors to a new sports fan sector from international markets encompassing almost 2 billion Islamic people.
“This initiative is based on the love of sport and competition.  We enter the partnership in full respect of the Muslim world by building initiatives, programs, and projects within the spirit of Halal.  Now we can take our cherished missions to a vast and fast-growing American Football market”, says NFL Alumni CEO Beasley Reece.
“We are pleased that NFLA has become the first professional sports association in the world to certify its business model as supporting Halal lifestyle, particularly in the areas of sports education, activities, programming, and entertainment,” commented Circle H CEO, Elsayed Zayan.
NFL Alumni’s Director of Healthcare Initiatives, Billy Davis, who was instrumental in identifying and bringing this groundbreaking partnership to fruition, observed, “NFL Alumni will now be able to take its platform global, bringing tremendous engagement with new markets and new generations of football fans, while exponentiality increasing business and service opportunities for NFL Alumni members and associates.”
Circle H International Inc. (Circle H) is a non-profit global organization. Circle H owns the only unified international Halal standards and Ⓗ™ brand, accredited and authorized by the most prominent governmental and non-governmental organizations (NGO’s) in the world, including Al-Azhar Al-Sharif; General Secretariat for Fatwa Authorities Worldwide; Organization of Islamic Cooperation (OIC); Islamic Standards and Metrology Bodies; Council of Senior Scholars; Muslim World League; and Muslim Council of Elders. Religious leaders drawn from these prominent institutions sit on or advise Circle H’s Sharia Advisory Council to develop and support its Halal standards. Almost all of the 1.9 billion Muslims worldwide follow these renowned authorities. Circle H has also uniquely forged strategic alliances with various governments, NGO’s and world leaders, and businesses. All of which have recognized Circle H’s unique and essential role in the integration and economic development of a $10 Trillion Global Islamic Addressable Market, including Food & Beverage; Finance & Insurance; Pharmaceutical; Cosmetic; Travel & Tourism; Fashion; Media & Entertainment; and Healthcare Sectors. For more information on Circle H, please visit https://www.circlehinternational.org
NFL Alumni was founded in 1967 and is the oldest and most recognizable national organization of retired professional athletes. Part of NFL Alumni’s dual mission is “Caring for Kids”. Player alumni give back in their local communities by raising funds for youth-related charities through their 37 regional chapters. It is a tradition that has existed for more than 50 years. The other half of NFLA’s mission, “Caring for our Own” is to serve, assist and inform its members and their families. Alumni members are offered a diverse package of wellness, business, career, and legal services to help members and their families be healthy, productive, and connected to one another. To learn more please visit https://www.nflalumni.org.
- Check the NFL Alumni’s Halal Certification Here

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